
Now, you are probably saying to yourself, "Why the hell is this guy talking about a convenience store? I thought this was a blog about fine dining and fine whining. I don't need to read about what some guy thinks about a Circle-K or 7-11 rip-off...even if it was two in the morning and I was flying higher than Lindsay Lohan after a weekend at the Roosevelt!!" Well Mr. "I'm too good to drink water from the toilet," here's why:
(1) It has two exclamation points in its name!! Does 7-11? Does Circle-K? Does Cumberland Farms? Does Stop and Shop? Nope, nope, nope and nope; not even one lousy exclamation point for the sorry lot. Famima!! has two. Two exclamation points signify that it's exciting, fast paced, in your face and ready to get down (like Lindsay Lohan and a mound of blow). It screams, "Get over here, I'm something special bitches!!"
(2) It's Japanese!! Famima!! is laying waste to the greater Los Angeles basin with more ferocity than Godzilla (aka Gojira) did to Tokyo in the much maligned Godzilla 1984. There are stores in Culver City, Downtown Los Angeles, Glendale, Hollywood, Long Beach, Pasadena, Santa Monica, Torrance and West Hollywood. And in each one of them you can get over 25 different kinds of bottled tea. Not crappy Snapple tea or wussy (part wimp part pussy) Lipton tea but hardcore Japanese brands with names like Hoji and Fuko. Some of the tea is only in Japanese. If you want to establish your rep as a tea swilling yuppie big swinging dick, go with the Japanese only!! Gordon Gekko will be impressed.
(3) It has Japanese food!! Looking to guzzle 60 ounces of Mr. Pibb with some beef jerky and a hot dog that dates from the Carter administration? Not at Famima!! Not even "Kokakoora" or "Pepushi" with a "Hottodoggu". Instead you'll find decent boxed sushi in hand roll, cut roll and nigiri form, cold soba and udon noodles, pre-made sandwiches, salads and fruit. You can buy Japanese candy, cookies, chocolate, ice cream and even steamed dumplings with flavors like spicy char-su pork, vegetable curry and shrimp. Like Sean Connery and Wesley Snipes in Rising Sun, you may never escape being a "gaijin," but after eating a prepackaged extra spicy tuna roll, seaweed salad, Hoji oolong flavored tea and a poke stick for desert, you sure won't feel like one.
(4) It's still a convenience store!! Need toothpaste, a pack of smokes, a new pen, Pringles or Mean Girls on DVD (Jambo!!)? Famima!!'s got that too. Unfortunately, you won't find hardcore porno in the magazine rack (or even behind the counter) or the eau du vie: beer, wine and malt liquor. One can only hope they have specialty stores in Japan for those sorts of things and that they might make their way stateside some day too. Until then you'll still have to slog it over to your local 7-11 for a Mickey's and the new issue of Club International.
(5) The clerks are friendly and they speak English!! No Apu pushing his Ganesha on you ("please do not feed my God a peanut") or Prakesh reeking of curry and despair (I'm Indian so I know!!). Just poor college kids forced to work a minimum wage job for beer money and tickets to a 311 concert. They will ring you up quickly, give you extra soy sauce and wasabi, throw some chopsticks and napkins in your bag and never mutter a "thank you come again" or "good-bye steady customer."
(6) It's the premium experience!!